There are many kinds of writing that you should promote your business.
Often it may be difficult to understand what type of writing you need, though. It’s an easy task to believe that all writing is the exact same, but it’s not.
There is writing to communicate and writing to sell.
Writing to Communicate
This kind of writing is things you need to communicate information to potential and future customers. It could be blog posts, white papers, advertorials, eBooks, reports, and other informational type content. This kind of writing is designed to teach, inform, engage and inspire.
Writing to Sell
This kind of writing is generally called copywriting. It is a special form of writing using specialized skills. Writing to sell is about your sales pages, sales emails, direct mail, websites and brochures. That is a very different form of writing and is exclusively focused on making sales. It uses tools of the trade like emotional trigger words that help a reader choose to make a purchase.
Writing to communicate is used in content marketing. When you place your content on other websites just like guest blog posts, or articles in online and offline magazines, it’s vital that you learn how to write for information, entertainment and engagement in such a way that isn’t overtly selling – such as a sales page, for instance. This isn’t to say so good content marketing doesn’t include some light kinds of copywriting.
Sales Page Writing
On a sales page you should inform, but moreover you will need to compel the reader to take action. That is probably some of the strongest kinds of copywriting that you will do outside display advertising, banner ads, and email that was created to push sales. This kind of writing is totally different from content writing, even when content writing is spruced up with some great copywriting.
They’re Different But Can Be Combined
It’s important to comprehend the difference between writing to sell and writing to communicate.
When writing to communicate, you give plenty of information and teach something. There are no emotional trigger words used to get you to make a purchase. However, it may change. If, at the end of the data the idea is for you to purchase or register for something, it will soon become clear by the kinds of words used.
Copywriting helps with every form of writing for business. It’s in the headlines of a web log post. It’s in the headline of another email marketing message you send your audience. Copywriting is what makes you wish to read another word written and drives you to want to learn more. Copywriting brings life to what on the page or the screen.
When you write and manage your content correctly, it could make your lifetime easier and your business grow. To find how the absolute most successful online entrepreneurs plan, create and deliver great content, download my free checklist, The 5 Step Content Strategy, at https://jonallo.com/contentplan