Not long ago we had a small number of opportunities to shop. We either took a visit into town, shopped from a catalogue or we clipped out a discount and popped it in the post. That was it.
Today however, there is an additional spot to shop. Today we have the Internet and exactly what a place to shop that is. Despite being the newest kid on the block with regards to actual places to shop, the Internet is rapidly overtaking all other places to shop put together!
So if we now favour the Internet to satisfy our retail therapy habit, what future does the high street have?
Since the first online transaction fourteen years back, the tide of sales from the high street to the Internet has been one of the ways, and it’s been gathering pace.
No further limited by deficiencies in available retail space, online stores can carry huge inventories that their bricks and mortar counterparts can just only dream of software negozio. Fashion stores in particular, rather that electrical or home ware stores, have taken advantage of this new found freedom and may now offer unlimited fashion ranges and a greater choice of sizes within those ranges. Add to that particular a virtual fashion adviser, a method selector and online fashion shows, it’s no surprise that the bricks and mortar fashion stores future looks uncertain.
It’s no real surprise that high street fashion stores also provide an online presence, as the alarm bells have been ringing for many time. A minumum of one popular name in catalogue and home shopping has seen Internet sales overtake it’s traditional catalogue sales this season and has responded accordingly. In monetary terms alone, the return on investment on the Internet far outweighs the return of investment from a published catalogue. The costs of producing a published catalogue are huge, which will be unsustainable if the switch to the Internet continues.
With out a crystal ball, it’s fair to say that ultimately (probably sooner), shopping trips to town and flicking by way of a catalogue may well be more of an exercise in nostalgia than necessity.
To combat the swing away fro traditional shopping outlets, it’s hard to see how the high street and the catalogues can compete. You can find just a lot of advantages to shopping online.
For the time being at least, high street fashion stores are playing their part in the entire shopping mix and I’d suggest we must utilize them or before long we’ll lose them.